Watch For These New Products

(Scroll down for an update – March 25, 2009)

Were you so darn excited when Rice Chex went gluten-free?  Were you dancing in the aisles that you could buy cereal at just about any grocery store and use a coupon? Did you write to General Mills and tell them you were so grateful and wanted more gluten-free cereals?

Well, to those who did, they listened.

Elizabeth Barbone spoke to General Mills, and they confirmed the rumors.

Corn Chex…

Honey Nut Chex…

AND Cinnamon Chex…

are all GLUTEN-FREE!

Always, Always, Always check the box first.  It may take a few months to see the boxes in your stores.  Even after you’ve bought it once, they could still have some old boxes lying around.

And what else could be so exciting?  I’ve always said “that’ll be the day, when Betty Crocker makes gluten-free mixes.”

Well, it’s now the day.

Yeah, you heard me.

Kill the Gluten has a post about gluten-free mixes from Betty Crocker, that we should see around June.  So exciting!!

Update: March 25, 2009 – Email from General Mills

Dear Valued Consumer:

Thank you for contacting General Mills with your inquiry.  Along with Rice Chex, General Mills is  reformulating the following Big G Cereals to gluten free status:

o   Corn Chex

o   Honey Nut Chex

o   Strawberry Chex

o   Chocolate Chex

o   Cinnamon Chex

Production for this cereal has begun and you should begin seeing these cereals available on store shelves soon. All products listed should be available by June 1st, 2009.

As with any reformulated product, both products may be on the store shelves at the same time so consumers are encouraged to read labels/packaging carefully. Consumers should carefully examine the product packaging to ensure that the cereal inside the box is in fact the new, gluten free product.   Look for “NOW GLUTEN FREE” or “GLUTEN FREE” on the front/side/back panels.  We hope you find this information helpful.  Please let us know if we can help you again.

Sincerely,

Allison Owen

Consumer Services

General Mills

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9 Responses to Watch For These New Products

  1. Angela says:

    Wow that is awesome! I love when more main stream brands create gluten free products.

  2. jen says:

    NO.WAY!!!! I *big puffy heart* General Mills right now, for bringing out more gf Chex. And I’ll have to check the BC mixes; my Costco has a gf chocolate cake mix/frosting bundle that’s pretty honkin’ good. Oh, happy day! :)

  3. Such great news! Thanks for posting it!!

  4. Diamond says:

    I made sure to write a huge thank you to GM when they released the Gluten Free Rice Chex. I will be sure to thank them for all of these as well.

  5. Glutigirl says:

    This is great news. It’s so exciting to see new products coming out!

  6. mercedesohara says:

    Doing the happy dance!!
    http://mercedesohara.wordpress.com/

  7. Melanie says:

    Cassandra, Hope you don’t mind, but I tagged you on my blog!

  8. Sherri says:

    Already bought some honey nut chex (GF) last week at Wal-mart. Ironically, our Meijer’s honey nut chex are not GF yet. They were yummy!

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