Kosherfest

For those of you that are near the New Jersey area, Kosherfest ’12 is coming up soon.  There is a lecture on “Meeting the Special Needs of the Kosher Consumer,” part of which is about gluten-free.  Our house is VERY much looking forward to Passover because of the great variety of gluten-free (and soy- and corn-free!!) foods that are available during Passover.

The press release for Kosherfest ’12 is below, in case you are interested in finding out more.

 

Show Schedule/Education & Special Events

Nov 13-14, 2012, Meadowlands Expo Center, Secaucus, NJ (www.kosherfest.com)

 

A rapidly growing kosher food industry with many new products will gather at the Meadowlands Exposition Center in Secaucus, NJ November 13 – 14, 2012.

 

Kosherfest (www.kosherfest.com) is the largest kosher food, foodservice, beverage, wine and spirits trade show, now in its 23rd year.  It is produced by Diversified Business Communications (www.divcom.com) and co-produced by Menachem Lubinsky, founder of Kosherfest and CEO of LUBICOM (www.lubicom.com), a full service marketing company.

 

A plethora of special events and educational programs have been scheduled for the two day show, as follows:

 

Tuesday, November 13

9:00am – 9:45am

Keynote Address: Competing for a New Age Kosher Consumer in a Changed Environment

Front of Exhibit Hall, Room C/D

The kosher consumer is blessed with many choices, in product, shopping venue, and even in price. The key challenge in 2013 and beyond is winning market share. How will marketing factor in reaching out to younger consumers? What changes in merchandising will be necessary to keep kosher consumers loyal? What changes lie on the horizon that anyone associated with the kosher industry should be aware of?

 

Presented by: Menachem Lubinsky, Kosherfest Founder and President & CEO of LUBICOM Marketing;  Admission is included with your registration to Kosherfest

 

10:45am – 11:30am

Meeting the Special Needs of the Kosher Consumer

Front of Exhibit Hall, Room C/D

Kosher consumers are not monolithic and have diverse needs in terms of diet and palate. An increasing number of kosher consumers are seeking out such specialty foods as gluten-free, organic, and low-fat. How can the industry best meet those special needs? What are some of the merchandising ideas that help flag these products for those consumers who are looking for them?

 

12:00pm – 12:45pm

The Authors Corner

Front of Exhibit Hall along the front of Room C/D

Meet your favorite kosher cookbook author and pick up a signed copy of their latest book!

Authors:

Jamie Geller: Quick & Kosher: Recipes from the Bride Who Knew Nothing, Quick & Kosher: Meals in Minutes, Joy of Kosher Magazine

Levana Kirschenbaum: Levana’s Table, The Whole Foods Kosher Kitchen

Gil Marks: Olive Trees and Honey, Encyclopedia of Jewish Food

Jeff Nathan: Jeff Nathan’s Family Suppers, Adventures in Jewish Cooking

Leah Schapira: Fresh & Easy Kosher Cooking: Ordinary Ingredients – Extraordinary Meals

Paula Shoyer: The Kosher Baker

 

1:00pm – 1:45pm

Building Your Brand’s Online Presence Via Social Media

Front of Exhibit Hall, Room C/D

How does Pinterest, YouTube, Google+, Facebook, Twitter and SEO fit into the equation?  Hear from our panel of experts on how they have worked with different brands and amplified the brand’s name via these social media platforms.  The end results are: more fans, more engagement and more loyal customers.

 

Panelists:

Esti Berkowitz, Blog Ambassador & Kosher Traveling Mom

Menachem Lubinsky, Kosherfest Founder and President & CEO of LUBICOM Marketing

Beth Rosen, Social Media Strategist & Brand Ambassador

 

2:15pm -3:00pm

Branding: The Most Critical Element for Long-Term “Mainstream” Success!

Front of Exhibit Hall, Room C/D

Why is Branding so critical for success in today’s competitive “mainstream” marketplace? What are the key elements required for a successful mainstream brand positioning? How do product and consumer insights: functional, psychological, emotional lead to establishing a long term brand success?  Hear how Sabra, a $10 million “kosher” brand, became a $300 Million “mainstream”  brand in only 3 years.

 

Panelists:

John McGuckin , Executive Vice President, Sabra Dipping Company

Milt Weinstock, President, Kosher Media Network

 

Wednesday, November 14
11:00am – 12:30pm
Kosherfest Culinary Competition
Front of the Exhibit Hall
Join us as top kosher chefs from the New York metropolitan area face off in the Kosherfest Culinary Competition.  This fast paced heated mystery-ingredient battle has kosher chefs vying for bragging rights and a cash prize. Produced in partnership with The Center for Kosher Culinary Arts.

Kosherfest is the largest kosher food, beverage, wine and spirits trade show, now in its 24th year.  The show is produced by  Diversified Business Communications (www.divbusiness.com) and is co-produced by  Lubicom Marketing and Consulting (www.lubicomkosher.com)

 

Follow us on FACEBOOK, TWITTER, our Kosherfest blog at kosherfoodforthought.wordpress.com, and KOSHERTODAY.com

 

Note to Media:  Media may register to attend Kosherfest free of charge by going online to www.kosherfest.com/press-room/press-registration.   For more information including photos, recipes, new kosher cookbooks, product samples, industry facts & stats, Chef demonstrations, show coverage and/or interviews, contact  Vicki Garfinkel, Andover Communications, 201-947-4133, vickig@eclipse.net

 

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