I received an email from Kelly at Triumph
Through the end of August, Triumph is giving away free American Cuisine dining cards. (You can opt to either pay $.70 for shipping or send in a self-addressed stamped envelope – so they don’t go bankrupt sending these out, lol.) If 15,000 people sign up for these cards, then Triumph will give $10,000 to a national celiac awareness campaign (and they will let the gf public choose the campaign).
When you take their card to a restaurant, you are helping to raise awareness. Mulitply that by 15,000 cards, and we’ve got a lot of awareness. Go to http://www.triumphdining.com/freediningcard.aspx in order to get your free card, and check their blog to see the progress.