FOR IMMEDIATE RELEASE
Gje Lee, National Brand Manager
Bostonâ€™s The Gourmet Pizza Â®
BOSTONâ€™S INTRODUCES GLUTEN-FREE PIZZA
Dallas, Texas â€“ May 4, 2009 â€“ Beginning May 4th, 2009 Bostonâ€™s Restaurant & Sports Bar in partnership with Rich Products Corporation will be rolling out gluten-free pizza to their menu nationwide.
Bostonâ€™s is one of the first casual dining concepts to implement gluten-free crust nationally. The new menu along with the gluten-free crust was tested at Bostonâ€™s corporately owned restaurant in Irving, Texas. Bostonâ€™s has received positive feedback from guests who suffer from celiac disease and gluten intolerance.Â According to the journal, Practical Gastroenterology, 49% of respondents in a survey stated that gluten-free choices on restaurant menus would improve their quality of life (1).
â€œFood allergies pose a serious challenge for many Americans,â€ says Bostonâ€™s Vice President of Food Services, Bill Hancox. â€œIt is not easy to make gluten-free pizza dough and gluten-free products are sometimes hard to find when dining out. Since pizza is one our signature items we wanted to offer a gluten-free product that all of our guests could enjoy while dining at Bostonâ€™s.â€
The recently updated menu offers many new items for the health conscience. In addition to the gluten-free items, Bostonâ€™s has included a â€œHealthy Hitsâ€ section that features items with health conscience attributes such as the Asian Glazed Salmon or Whole Wheat Florentine Pizza.Â â€œWe know that more and more people are looking for healthier menu offerings while dining out in hopes of maintaining a more balanced diet,â€ says Bostonâ€™s Vice President of Marketing, Jack Civa, â€œwith our Healthy Hits menu, guests can enjoy all the flavor of Bostonâ€™s without the guilt they sometimes feel when dining out.â€
For additional information regarding Bostonâ€™s gluten-free pizza crust please contact Gje Lee, National Brand Manager, Bostonâ€™s The Gourmet PizzaÂ®.
About Bostonâ€™s Restaurant & Sports Bar
Headquartered in Dallas, Texas, Bostonâ€™s The Gourmet PizzaÂ® mirrors its sister company, Boston Pizza, the No. 1 casual dining brand in Canada.Â Introduced in the U.S. in 1998, Bostonâ€™s The Gourmet PizzaÂ® is franchised by Boston Pizza Restaurants, L.P.Â Bostonâ€™s offers a contemporary, sit-down family dining atmosphere with a separate sports bar customized with local team memorabilia.Â The result is a fun, high-energy setting for families and sports enthusiasts alike.Â While Bostonâ€™s specializes in gourmet pizza and pasta, menu features more than 100 items including salads and sandwiches, along with sports bar favorites, such as burgers, wings and ribs.Â With annual system wide sales exceeding $864 million, Boston Pizza and Bostonâ€™s have more than 350 outlets throughout the United States, Canada and Mexico.Â Bostonâ€™s grows primarily through franchises and is scheduled to open 10 new restaurants in 2009.Â For more information, visit www.bostons.com.
1. November 2006 – Cureton, P., Gluten-Free Dining Out: Is it Safe? Practical Gastroenterology 2006: XXX (11):61
Restaurants in: TX
From the Bostonâ€™s website www.bostons.com, go to Menu http://www.bostons.com/?q=bostonsgourmet_menu, then to Download Full Menu, then to Pizzas, then to Masterpieces.Â There it lists the various types of pizza toppings along with the GF pizza crust that they can do and which ones are gluten free.Â 13 out of their 17 pizzas are gluten free using the GF pizza crust.Â They will have the GF pizza available at any time at any location, but if you are bringing a large group, call ahead to make sure they have enough crusts on hand.Â They use the French Meadow Bakery gluten free pizza crusts (same crust that Unoâ€™s uses).Â The crust comes frozen from French Meadow in Canada in its own baking pan so there is no cross-contamination.Â More exciting news for us who have to eat gluten free!Â How times have changed.